Matthew Santoro

With user-centered approach, the goal was to create an intuitive community tailored for Matthew's fact-geek fanbase.

Industry

Influencers & Creators

Community Channel

Various

Founded

2010

Community Size

5,000+

Challenge

The existing community had a cluttered interface, making it difficult for users to navigate and find key channels. The UX and interface was outdated and needed personalization and customization options, making it less engaging and user-friendly.

Results

The redesigned community features a clean, clutter-free interface, making it easier for users to navigate and access essential features. The improved onboarding process resulted in a 76.3% increase in new user memberships in 3 months. The addition of personalization and customization options enhanced user engagement, leading to a 43.2% increase in user retention rates.

76.3%

Improved Membership Rates

43.2%

Increase in User Retention

Trusted by Professionals

While most of my client reviews are NDA-protected (because, you know, top-secret agency white label stuff), I managed to sneak in a few favorites from my previous partners.

Working with Grammsay is a bliss! Starting from helping out in a pinch and forwarding information to our moderation team as a "normal" member, he is now leading efforts on a larger restructure of our server to make it more welcoming for new members. All while being calm, kind and always open for input from server- and other team-members!
Michel
Admin, Yes Theory Fam
Grammsay completely changed how I approach content moderation. He gave me the tools and knowledge I needed to handle complex decisions with confidence and precision. His practical guidance helped sharpen my judgment, allowing me to stay consistent and fair, which has been a huge part of my growth and success in this field.
Lethonomia
Former Colleague, Matthew Santoro
I have had the pleasure to work with Grammsay on several projects - he is one of the most knowledgeable and professional community leaders you can find on Discord and was critical to the success of Discord's official moderation mentorship program. I highly recommend working with him.

Klosjaarrr
Former Admin, VALORANT
Johan wants others to succeed and thrive, as he understands the importance of level-headed approaches within community spaces and giving a voice to those who need it. Being on a team with Johan is a pleasure, and I would happily recommend him to anyone.
Matthew
Former Colleague & CM
Working with Grammsay transformed my community from good to great. It's not just about numbers for him; it's the laughter, stories, and 'aha!' moments.
I can't recommend Grammsay enough!
Matthew Santoro
Streamer & YouTuber
Grammsay has been incredibly helpful and consistently supportive as a mentor, diligently answering my thorny moderation questions and teaching me how to be an inspiration while showcasing exemplary behaviour, truly enhancing my skills and confidence. I very much recommend him.
Ashyy
Former Mentee, MMC Project

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